A positive public image is crucial in helping to create a strong relationship with customers, employees and investors. 100% Marketing can provide a strategic communications direction that reflects your business needs and sales focus.
Our PR team possess a global reach when it comes to publicising your organisation’s news. We nurture and maintain strong relationships with a broad range of UK, European and International media. As a result, we have developed an extensive database of media contacts in the following online and print press sectors: composites, engineering, construction, marine, automotive, industrial and transportation, as well as many lifestyle, national and regional titles.
Press Office Support
The core premise of 100% Marketing is to provide, on your behalf, a high level of service to the media, on a regular monthly basis as well as offering additional support during key periods such as launches and events.
Our strategy is to set up a press office for your brand and establish a creative and proactive plan that ensures the media are fed information every month. At 100% Marketing we firmly believe that the press office function for any smal, growing business should have, at the very minimum, the following services in place:
- Collation of targeted media lists that are relevant to your brand in your target regions and target markets.
- Key trade contacts introductory service.
- Monthly press release copy drafting and distribution service.
- Reactive press enquiry service – answering all queries and providing the relevant information, images, quotes.
- A list of target media’s forward features into which we can feed ideas, quotes, product information, technical know-how.
- A media bank of images, corporate information, pitching briefs and stories that can be adapted to suit different media.
- Monthly press coverage (cuttings) and contact reports.
Events and Exhibitions Press Office Support
As B2B accounts, many of our clients have extensive trade events and exhibition schedules. Quite often this is the time that the majority of your trade media will be collated in one place. 100% Marketing allow you to take advantage of this opportunity by operating a proactive press service in line with the event. Our strategic campaigns ensure your companies presence, innovations and launches are widely publicised from the build up to the show to the post show follow up.
Campaigns can include the following:
- Exhibition Press Pack
- Arrangement of one to one interviews with target press contacts
- Arrangement of press conferences with wider circle of media
- Media Events, Dinners, Parties, Launch Platforms, Stunts.
Thanks to strong creative communication skills, we have the expertise to produce case studies, sales literature, feature articles, white papers, customer correspondence, web copy and company magazines.
The team at 100% Marketing have the knowledge and ability to translate a diverse range of technical jargon and data into legible content that is suitable for customers and media alike.
Media and Communications Training
Communicating skilfully with clarity and confidence has never been more important. Every comment you make has the potential to be broadcast far and wide across a range of mediums.
100% Marketing can equip your spokespeople with the necessary training to ensure all bases are covered before they are media facing. We can devise responses to those tricky questions, work on your presentation style and ensure your key messages are delivered effectively.
Communicating your organisations successes is pivotal to maintaining a healthy communications dialogue with your audience. Corporate magazines provide a perfect platform to do exactly this. Content can range from business success stories to the promotion of thoughtful discussions within your area of specialism.
The 100% Marketing team has experience producing a range of internal publications that can be distributed to influential readers, customers and internally to employees and shareholders.
Customer testimonies, or case studies, help publicise a company's current technologies and capabilities. They are a useful sales tool that allows achievements to be showcased to potential customers, employees, and the media alike.
We have experience conducting interviews to pinpoint the key messages and data and can design eye catching articles ready for use as a sales tool or media placement.
The Digital Community
A digital strategy has to provide regular updates and stories. Platforms such as facebook, need to be updated a minimum of once per week, while a platform like Twitter will need daily updates.
100% Marketing can create and execute a digital and social media strategy to maximise all new media opportunities whilst ensuring a balance with more traditional platforms.